Better Business Summit

May 11, 2022 | Stoney Creek Hotel & Conference Center

Better Business Summit 2022

Join the La Crosse Area business community at our Better Business Summit on Wednesday, May 11!

Gather to hear best practices and learn from local business leaders in the areas of Culture, Leadership, Marketing, and Talent during our breakout sessions. Connect with the business community as we hear from our keynote, Katie Poehling Seymour, President and CEO of First Supply, over lunch.

Stay for our Solutions Sessions on Childcare and Workforce, to hear from local businesses and engage in building cooperative, collaborative solutions to these community challenges. The event will conclude with a hosted networking social. 

Headline Sponsor

Full Day Package – $75 (8:30am – 4:00pm)

Lunch Package – $45 (12:00pm – 4:00pm)

Katie Poehling Seymour | First Supply




Keynote Speaker

It all started in 1897 with three friends, a big idea, and a single location. In the decades that followed, the company kept pace with increased community growth and demand for plumbing infrastructure. 125 years later, First Supply stands out as the family owned, single source supplier for Midwestern contractors in need of plumbing, HVAC, municipal, waterworks, well & septic, builder PVF and industrial supplies. As President and CEO, Katie Poehling Seymour represents the fifth generation of family leadership for First Supply. Join us at our keynote lunch and hear Katie share how First Supply is addressing workforce issues and adapting to the changing needs of workers while remaining true to their 125-year legacy of success and service. 

Learn more about Katie

Katie Poehling Seymour is the CEO/President at First Supply overseeing operations for the company’s over 600 employees in 29 distribution locations and 19 retail kitchen and bath stores in Wisconsin, Minnesota, Iowa, Kansas, and Michigan.
Katie graduated from Arizona State University with a degree is accountancy and certificate in International Business and the University of Notre Dame Law School. She worked at Deloitte in tax consulting prior to joining First Supply.
Katie is active in the American Heart Association Go Red for Women. She serves as chair of the Affiliated Distributors Decorative Brands Board of Directors, on the board of the American Supply Association, and the Kitchen & Bath Business magazine advisory council. She is founding chair of the American Supply Association Women in Industry division and was named the 2020 Alice A Martin Woman of the Year by the American Supply Association. Today, Katie lives in Fox Point, WI with her three daughters and husband, Jeff.

Breakout Sessions 

Breakout sessions include topics on Culture, Leadership, Marketing, and Talent led by various local business leaders. Each track consists of three sessions, at 9:00am, 10:00am, and 11:00am, featuring local business leaders sharing best practices and strategies you can take back to the office and implement the next day. Click the session topics below to view the list of speakers. 


Sponsored by


Sponsored by

Solutions Sessions 

Your Better Business Summit lunch or full day ticket features our afternoon Solutions Sessions, collaborative, solutions-oriented breakouts focused on two of our area’s most pressing issues: childcare and workforce. Each Solutions Session features a panel of local businesses who will share their experience and where they are on the journey of finding solutions to these issues in their industry and our community. We’ll then work together in small groups to collaborate and discuss additional opportunities for community solutions.


Panelists Include:

The Parenting Place

Kwik Trip

Organic Valley



Panelists Include:

Courtesy Corporation


Full Day Package - $75

8:30am – 4:00pm

Education breakout sessions


Keynote presentation

Solutions sessions

Network Social

Lunch Package - $45

12:00pm – 4:00pm


Keynote presentation

Solutions sessions

Network Social

Thank You to Our Sponsors!

Headline Sponsor
Education Sponsor
First Supply
Supporting Sponsor
Participating Sponsor