La Crosse Area Chamber of Commerce

Annual Meeting

Presented by 

Recognizing our Community’s Legacy Companies

Our community is blessed to have companies that have been around for generations. They form the cornerstone of our generous community and enhance our quality of life. With deep roots come deep commitment.

25 Years (1995)


Market & Johnson

50 Years (1970)

Allergy Associates of La Crosse, Ltd.

Associated Bank

Brickl Bros. Inc.


75 Years (1945)

Benedict Sales & Service

Eagle Crest Senior Communities


Mathy Construction Company

100 Years (1920)

Pischke Motors, Inc.

Werner Electric

Keynote: Alan Stein, Jr.

Alan teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines.

A successful business owner and veteran basketball performance coach, he spent 15 years working with the highest-performing athletes on the planet (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant). His clients include American Express, Pepsi, UGG, Sabra, Starbucks, Reeds Jewelers, FDA, Omnicell, and numerous college athletic programs.

Alan will share techniques to adapt the approaches that elite athletes use to perform at a world-class level to your business. His presentation will deliver practical lessons that can be implemented immediately to improve organizational excellence, raise team performance, and improve productivity and resilience in your company.

Thank You to our Celebration Sponsors

2021 Award Recipients

Each year we recognize individuals and businesses who have impacted the La Crosse Area and helped move the La Crosse Area Chamber forward.

Community Service Award

Tom Thibodeau, Viterbo University

Tom Thibodeau is a husband, father, grandfather, teacher, and active community member from Wisconsin Rapids who has been teaching at Viterbo University since 1984. Through the years his infectious enthusiasm, compassion, and commitment to leadership and service have inspired countless businesses and community members. He founded the Master of Arts in Servant Leadership through Viterbo University, the first master’s degree of its kind in the nation. Thibodeau is also a founding member of hospitality and fellowship resource Place of Grace in La Crosse. A talented public speaker, teacher, and highly-engaged community member, Tom’s authenticity and thoughtfulness continue to inspire business and community leaders to live with compassion and work towards a more just and caring community.

Volunteer of the Year Awards

Recognizing Area Businesses Who Gave Back in 2020

We recognize the sacrifices that so many local companies made last year to support one another, give back, and keep our economy and our community strong. Rather than recognizing a single Volunteer of the Year, this year we honored all businesses who have stepped up to help. 

Joining the Ranks

These award recipients join a list of esteemed company leaders who have shaped our community and helped connect, grow, and advocate for businesses throughout the Chamber’s 153 years.