Join us at this signature event to highlight 2021, share a vision for 2022, and celebrate accomplishments as a community. 

Overview Agenda:

5:20pm Annual Meeting Check-in

5:30pm Networking Reception with Food Stations

7:00pm Awards Ceremony

*Dress code is business formal

Recognizing our Community’s Legacy Companies

Our community is blessed to have companies that have been around for generations. They form the cornerstone of our generous community and enhance our quality of life. With deep roots come deep commitment.

Celebrating a milestone? If you celebrated a significant milestone in 2021, let us know with the button below.

Thank You to our Presenting Sponsor!

25 Years (1996)

Mikat Public Relations Inc

The Wedding Tree


50 Years (1971)

Mid-West Family La Crosse


Goodwill NCW – La Crosse

100 Years (1921)

Boy Scouts of America – Gateway Area Council

Thank You to our Celebration Sponsors!


2022 Award Recipients

Each year we recognize individuals and businesses who have impacted the La Crosse Area and helped move the La Crosse Area Chamber forward.

Community Service Award

Dave Skogen, Festival Foods


Dave Skogen has lived in Onalaska his entire life, and has been in the grocery business for over 75 years.

Growing up, he was an athlete and had visions of one day being a coach. Today, he coaches and teaches in a supermarket and in the business world instead of an athletic field.

In 1946, Dave’s parents opened Skogen’s IGA in Onalaska. Dave started helping in the store at the young age of 4. After high school, he worked in the meat department with his grandpa, and took over when his grandpa retired. In 1974, Skogen’s IGA started to expand, which forced Dave out of the meat department and into the operations of the store. IGA International named Dave ‘National Retailer of the Year’ in 1989. In 1990, the first Festival Foods store opened. The Skogen family currently operates 40 Festival Foods stores and has over 8,000 employees throughout Wisconsin.

Dave and his wife, Barb, will tell you that community involvement is foundational to who they are. They were named ‘Outstanding Philanthropists’ in 2007 by the Association of Fundraising Professionals – Upper Mississippi Valley Chapter. They received the 2017 People of the Year award from the La Crosse Tribune for their impact in the La Crosse area, especially their development of downtown Onalaska, along with their initiative to provide local schools with a whole-child servant leadership curriculum. In 2019, Dave and Barb donated a previous Festival Foods building to the Boys & Girls Club, along with $5 million to jump start the project of turning it into a club and community center.

In 2013, Dave wrote Boomerang! Leadership Principles that Bring the Customer Back. In 2020, Dave was inducted into the Wisconsin Business Hall of Fame.

Dave and Barb have been married for 56 years. They have two children – Sue and Mark, who is the President and CEO of the company. They are the grandparents of four lovely grandchildren.

Volunteer of the Year Award

Brian Fukuda, La Crosse County

Brian was born and raised in La Crosse, WI, and is proud to now be raising his children in the same community, along with his wife, Andrea.  As the Community Development Manager for La Crosse County, Brian enjoys spending his days working on a broad spectrum of projects – all with the end goal of helping the community to thrive.  Brian received both a BS and MS from the University of Wisconsin – Madison.  His MS in Real Estate and Urban Economics from the Graaskamp Center in the Wisconsin School of Business has provided him with a unique perspective in his work in local government.  Prior to joining the team at La Crosse County, Brian was the Assistant Planner for the City of Onalaska.  He also has a history in the private sector in property management and commercial real estate appraisal.

Brian’s role at La Crosse County, allows him great opportunity for community service.  He currently serves on the Board of Directors for both Downtown Mainstreet, Inc, and the Boys & Girls Clubs of Greater La Crosse, as a Board Advisor for the La Crosse Promise, and as a member of the La Crosse Area Chamber of Commerce Talent Attraction Committee.  He is also proud to have served as Chair of Artspire in 2017, 2018, and 2019.

His other volunteer opportunities revolve around his kids, as a coach for Aquinas Youth Basketball, Shelby Youth Softball, and Boys & Girls Club Flag Football. 

Thank You to our Volunteer of the Year Award Sponsor!

Available Sponsorships

The Annual Meeting is the premier event of the year. Strengthen your company brand, showcase your support and presence in the business community through your sponsorship. 

Contact Angela Seeger to secure your sponsorship today. 608-784-4880  Email>>

Presenting Sponsor - $7,500 (SOLD)

Our most exclusive sponsorship provides the highest visibility at our region’s premier gathering of business leaders. It includes:

  • Opportunity to welcome guests from the stage at the start of the awards ceremony
  • First sponsor video played to spotlight your business
  • Eight (8) reserved tickets
  • Gobo logo projected during the event in a prime location
  • Logo on mailed invitation
  • Logo on event program
  • Logo on event website
  • Logo on event registration page
Celebration Sponsor - $2,500 (SOLD)

This sponsorship showcases your company at the region’s largest gathering of business leaders. It includes:

  • Opportunity to showcase your business in video
  • Eight (8) reserved tickets
  • Gobo logo projected during the event
  • Logo on event program
  • Logo on event website and registration
Legacy Award Sponsor - $2,000

The strength of our community is due in part to our long-time, often multi-generational businesses. Your sponsorship of these awards allows the business community to celebrate these milestones and associates your company with this feel-good, pride-filled award.


  • Logo recognition on the website and registration page
  • Verbal recognition during the event
  • Four (4) tickets
Volunteer of the Year Award Sponsor (SOLD)


  • Logo recognition on the website
  • Verbal recognition during the award presentation
  • Recognition in the event program