First Friend Newcomer Connection Program

You sell your company. We sell the community.

Talent Attraction and Retention

The La Crosse area is a thriving community with a vibrant and unique story, featuring an energetic downtown, scenic surroundings, and rich history. Another vital asset includes our area businesses.

When our local companies invest in attracting and retaining great employees, our quality of life in Greater La Crosse will flourish as these individuals and their families make connections and grow roots in our community.

Our Program

Through our Newcomer Connection Program, our concierge acts as a first friend to your job candidates and new hires as they make the choice to call La Crosse home and begin the process of relocating. She asks what’s important to them in a community, then researches, communicates, and makes connections for them in areas such as:

  • Schools
  • Healthcare
  • Child Care
  • Housing
  • Employment for Accompanying Partners
  • Community Involvement
  • Hobbies/Interests

She understands the loss a family deals with when relocating to a new community. As a result, she drives to deliver service in a family-friendly manner while sharing personal stories of her own. 

Your Benefit

Our First Friend Newcomer Connection Program will save you time and money. Our concierge is knowledgeable, experienced, and dedicated to serving candidates who are relocating. Whether you have a general employee, manager, or executive, our program helps decrease turnover and increase employee satisfaction.

Our services can be the difference between you hiring your first-choice candidate or your third. Few, if any, of your competitors offer this level of dedicated attention to your company’s greatest asset – your people.

Meet the Concierge

Beth Franklin

First Friend Concierge

608.784.4880 x7

Beth was fantastic! She reached out well in advance of the tour to get a sense of our interests and what we are looking for in a community, and tailored the tour to our interests to make sure we were well-informed on the topics most important to us.

We were very impressed with La Crosse and this tour moved us from being open to considering the move to now La Crosse being a preferred location for us.

First Friend does what you cannot.

Individual Attention to Your

Job Candidates

The people your recruit brings with are often the deciding factor in whether your candidate accepts the job. Our concierge asks personal questions about the most important areas of your candidate’s life (marital status, children, hobbies, etc.) to understand the needs of all moving to the area. She then provides a customized tour and access/links to area resources as reassurance that Greater La Crosse has assets that can meet their needs and interests. 


Personal Acclimation for Your

New Hires

If your new hire and his/her family feel connected to the community, it will increase the likelihood that they will stay in Greater La Crosse. Our concierge will learn more about your new hire and his/her family and connect them to our community in the early stages of their relocation. From arranging a tour of a dance studio, pointing out the area’s best fly-fishing streams, or connecting with a youth hockey team, she acts as the link between newcomers and their needs and interests.

Accompanying Partner Focus

An accompanying spouse/partner securing employment is another vital factor in a family choosing to stay in the area. We can blast a spouse/partner’s resume to all our Chamber members and beyond. This is a win-win for all, as we know area employers are looking for quality candidates.


Menu of Services

Each service below is offered as a stand-alone product. Combine multiple services to further demonstrate your company’s investment in your candidates and new hires.


Look and See Tour

  • Initial needs/interest assessment
  • Customized community tour
  • Post-tour follow-ups

Family Look and See Tour

  • Includes Look & See Tour (needs/interest assessment, conversation, tour, follow-ups)
  • Plus an additional 1-2 school tours

Accompanying Partner Career Service

  • Connect with the accompanying partner to assess his/her most desired position
  • Receive and review his/her resume
  • Circulate resume to our 625 Chamber members (and beyond if necessary)
  • Personally email our relevant contacts to draw their attention to the resume

Welcome Basket from Your Company

  • This tasteful basket of local products says “Welcome” to your new hire as an extension of your company and on-boarding
  • The basket is delivered to his/her home by our First Friend Concierge

Settle-In Service

  • Meets initial move-in needs
  • For one month, weekly contact to identify needs and connect them with service providers (ex. utilities, furniture stores, dealerships, etc.)

Initial Engagement Service

  • Three months after moving in, the First Friend Concierge will meet with the new hire to identify interests in the community and provide a connection plan

First-Year Integration Period

  • Three months after moving in, the First Friend Concierge will meet with the client to identify interests in the community and provide a connection plan
  • Includes check-ins throughout the year, ensuring they are connecting with the community throughout their first year, leading to a strong retention likelihood


Don’t just take our word,

hear from employers and candidates on how the First Friend program has helped them.

Newcomer Event



Submit a Candidate / New Hire/ Accompanying Partner!

Use this form. We’ll take it from there.