In this talk, you will learn how to identify and extract valuable data from your customers, as well as techniques to transform this data into actionable insights that drive business growth. 

Aaron Aslin is an accomplished business professional with a wealth of experience in brand management, data analysis, and strategic planning. He currently serves as the Chief Brand Officer for Wonderstate Coffee and also holds the position of Board Treasurer for the Viroqua Wisconsin Chamber of Commerce. With a career spanning over a decade, Aaron has consistently demonstrated his ability to identify, analyze, and translate data into actionable insights and strategies that drive top and bottom-line growth for renowned organizations such as Organic Valley, Tillamook, Ready Pac Foods and Juice It Up! Inc.

Are you ready to unlock your potential as a social media influencer? Join us for a dynamic workshop where you’ll learn how to take control of your personal brand and establish yourself as a top influencer in your industry. This workshop is designed specifically for small business owners who want to build their personal brands, increase their reach, and engage with their target audience. During this workshop, you’ll discover five key strategies for building a successful personal brand. You’ll learn how to craft a unique story that sets you apart from the competition, use social media to engage with your audience and showcase your brand, create online content that reflects your brand identity, build meaningful relationships with other influencers, and track your progress to ensure you’re on the right track to achieving your goals. By the end of the workshop, you’ll have the tools you need to unleash your inner influencer and take your personal brand to the next level. Don’t miss out on this amazing opportunity to jumpstart your influencer journey and become the success you’ve always dreamed of being!

Cedric Friesen has helped local and national brands win against their competition through multiple marketing tactics for over 25 years. He has used the knowledge of helping industries stand out in their category to empower individuals to build their brand and be noticed. Cedric looks forward to uncovering your personal brand’s narrative and building on your success – purposefully and effectively.

cedric.friesen@midwestfamilylacrosse.com
(608)796-2572
https://www.linkedin.com/in/cedric-friesen-71377144/
https://midwestfamilylacrosse.com/cedric-friesen/

Jen O’Brien is a seasoned broadcast media professional with over 30 years of experience in the industry. With a keen interest in digital marketing, Jen recognizes the fascinating power of communication and storytelling in connecting people from all walks of life. As the VP of Innovation and Director of Marketing at Mid-West Family, Jen helps clients create positive change through engaging content and strategic distribution across various channels. Bringing people and communities together is at the heart of her work. She’s excited to share her expertise in personal branding with you.

jen.obrien@midwestfamilylacrosse.com
(608)790-2644
https://www.linkedin.com/in/jenobrien/

We are fortunate that Greater La Crosse features numerous small businesses owned by individuals who are diverse and share underrepresented identities in our community. Hear from a panel of these expert BIPOC business owners as they share the strengths of their businesses, how their identities influence their work, why inclusivity matters, as well as the challenges of owning a business in Greater La Crosse.  

This signature talk “Radical Inclusion vs a Gotcha Culture” advocates for a shift towards genuine inclusivity in our interactions with others. In today’s society, there is often a pervasive “gotcha culture” where individuals are quick to criticize and attack others without attempting to understand their perspective. The keynote argues that we must move towards a culture of radical inclusion, where empathy, understanding, and meaningful dialogue are prioritized.

The speaker discusses the challenges of practicing radical inclusion, such as the discomfort of engaging in difficult conversations and confronting our own biases. However, they emphasize the benefits of creating a culture of radical inclusion, both for individuals and society as a whole. Ultimately, this keynote encourages us to reject the gotcha culture and embrace a more inclusive, compassionate approach to interacting with others.

Carolyn Colleen is a fierce mother of three children, author, international speaker, entrepreneur, and business strategist focused on helping others achieve their goals.

Carolyn is the founder of the FIERCE Academy, an online program that helps women create life strategies that enables them to have the life they dream of—without sacrificing their families, careers, or lifestyles. She is also the author of F.I.E.R.C.E.: Transform Your Life in the Face of Adversity, 5 Minutes at a Time!

Carolyn is the owner of Acton Midwest private schools, where the philosophy is clear thinking which leads to good decisions, Good decisions lead to the right habits, The right habits lead to character and Character becomes destiny, a consultant and thought leader for Case Western Reserve University as a leader within the Xchange approach, an initiative built upon a scientifically based, multi-disciplinary approach for leading and managing teams. With a soon to be Ph.D. in Organizational Leadership and Behavior, an MBA, and a BA in Business, Carolyn is passionate about uniting as a human race to elevate each other, remain positive through challenges, and raise above the noise to build stronger communities.

From standing in a food line at the Salvation Army to earning a Ph.D., Carolyn is avid about sharing her own life story and encouraging others to make changes that move them from fear to focusing on the pursuit of their passions.