Strengthen your business by learning from other local businesses!

The Better Business Summit shares the stories of local companies achieving excellence in their leadership, talent development and attraction, use of technology, innovative ways to market, and much more. This brand new event features best-practice education sessions taught by industry-leading local companies and a Keynote speaker to help identify the next steps in improving your business (tickets can be purchased separately).

Changing of the Guard: How to Transition Effectively When Your Leadership Retires | 8:00 a.m.

When the visionary leader for a company leaves, ensuring that employees stay connected to the greater mission of the organization is critical. Come hear how local companies have planned for their transitions and navigated the changes that came after.

Kimberly Frederickson, Vice President of Organizational Development, Organic Valley
Amanda Hoefling, Chief Human Resources Officer, Dairyland Power Cooperative
Steve Koenen, President & CEO, Altra Federal Credit Union
About Steve

Steve Koenen leads Altra Federal Credit Union, a $1.7 billion dollar organization based in Onalaska, WI.  He has over 35 years of banking knowledge and a strong proficiency in branch operations, sales management, innovation, member experience, and product design and delivery. Before Koenen became President and CEO of Altra, he served as Executive Vice President of Retail Operations where he drove branch expansion, innovation, and membership growth. 

Koenen obtained his degree in Finance from the University of Wisconsin – La Crosse. He completed a three-year term in the prestigious Filene Research Institution’s i3 project, a nationwide innovation think tank for Credit Unions.  Koenen has completed the Graduate School of Banking at the University of Wisconsin–Madison and earned his Certified Chief Executive (CCE) diploma from the Credit Union Executive Society (CUES).

The passion Koenen brings to Altra also carries over to the community and family. He serves as President of the Cashton Alumni Association, a member of the Wisconsin Credit Union Shared Service Centers and Corporate Central Credit Union boards and Vice-Chair of the board for 7 Insurance of Tennessee. Koenen currently resides in rural La Crosse with his wife Mary and the younger of their two sons. In his spare time, he enjoys cheering on Wisconsin sports teams, live music, hunting, and spending time with family and friends.

About Amanda

Amanda Hoefling was named Chief Member Relations and Human Resources Officer in October 2019.  She is responsible for the strategic leadership of Dairyland’s External & Member Relations, Communications & Marketing, Administrative Services, Safety & Security, and Human Resources Departments. 

Amanda joined Dairyland Power in January 2019 as Vice President – Human Resources.  Prior to joining Dairyland, she was the Director, Leadership & Organizational Development for Pedernales Electric Cooperative (Johnson City, Texas). She joined Pedernales in 2004 and held Human Resources leadership positions in employee relations, compensation, and benefits. Before joining Pedernales, Amanda was the Senior Human Resources Administrator at Space Center Houston (Houston, Texas).

Amanda is a graduate of the University of Houston – Clear Lake, earning a bachelor’s degree in Behavioral Science. She is also a graduate of the University of Texas Human Resources Management Certificate Program. She is certified as a Senior Professional in Human Resources (SPHR) from the HR Certification Institute and a Senior Certified Professional from the Society for Human Resources Management (SHRM-SCP). Amanda holds additional certifications in change management, succession planning, personality, and behavioral assessment.

Amanda and her husband Bryan live in Holmen, WI where they are members of the Riverland Energy Cooperative.  Their twin daughters attend college in Texas.

Summit Education Tracks | 9:00 – 12:00

Elevate your business as local industry leaders come together to share best practices. You will leave with cutting-edge strategies and information you can apply to your own company.

Sessions are available in the following tracks: Marketing, Talent, Culture, Leadership, and Technology

Keynote Lunch Presentation

Curt Greeno, Dynamic Lifecycle Innovations

Learn how this sustainable electronic recycling company is attracting talent and accolades nationally as they continue to expand in their Brice Prairie location.

Event Schedule

7:30 am Check-in and network with fellow business leaders
8:00 am Morning Panel Presentation
9:00-11:00 am

Summit Education Sessions

  • Attend 3 education sessions in the areas of leadership, marketing, talent, culture, and technology.
  • More information here.
11:50 am Visit sponsor booths and connect with attendees
12:15-1:30 pm

Keynote Lunch Presentation

  • Attendees get lunch and listen to the keynote, Curt Greeno, President of Dynamic Lifecycle Innovations


Sponsor Today

Raise your business profile, increase visibility, and get in front of professionals and industry leaders as a sponsor of the first-ever Better Business Summit. For questions or to secure a sponsorship, reach out to Angela Seeger at or 608-784-4880.

Headline Sponsor $5,000
  • Your business prominently listed in all marketing materials, website, and registration page
  • 8 Tickets | $10 off additional tickets
  • Event registration list 
  • Ability to welcome guests before lunch
  • Ability to provide an item for giveaway bag
Education Sponsor $3,000

Sponsor one education track: Culture, Talent, Marketing, Leadership (Sold) and Technology (Sold)

  • 5 Tickets | $10 off additional tickets
  • Event registration list
  • Logo on event marketing materials, website, registration page, and signage
  • Ability to provide an item for giveaway bag
Supporting Sponsor $1,250
  • Logo on event marketing materials, website, registration page, and signage
  • Ability to provide an item for giveaway bag
Participating Sponsor $500
  • Logo on website and registration page
  • Ability to provide an item for giveaway bag

Education Sponsors

Supporting Sponsors

Participating Sponsors

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