Amazing Local Stories Are Shared Here

Business-to-Business Expo

More than 500 local business leaders unite to catch up, to meet new companies, and to hear the stories of other local companies doing things right.
The Chamber’s education sessions focus on local business success stories.
Exhibitors share their offerings to keep business local.
Our luncheon speakers tells their story of longevity.

Listen. Learn. Share. Grow.

What’s Your Story?

Take a break from working in your business to work on your business. You’ll be glad you did.

Western Wisconsin’s largest place for face-to-face sharing of ideas and finding local products, services and aspiration.

Local Products & Services

More than 80 exhibitors provide a local call and quick service to products that support your business and you.

NEW: Education

Our morning sessions draw people wanting to hear the best practices from other local businesses willing to share what’s working for them.  Three tracks of education (marketing, talent, and leadership) open up to roundtable discussions and/or opening up the booths, followed by our luncheon speakers.

Keynote Luncheon Speaker:
Dahl Automotive

As the Chamber concludes our 150th year, Dahl Automotive shares their story of more than 100 years of multi-generational ownership. Hear Tyler Dahl, Jansen Dahl, and Andrew Dahl tell how the servant leadership business model shaped Dahl Automotive’s success.

NEW in 2018: Business Education Sessions

This year’s Business-to-Business Expo features local experts to share best practices and tips for competing in local and global markets. Choose between three tracks: Leadership, Talent or Marketing. Join our round table sessions to connect with other business leaders on topics such as Accounting, Legal, HR, Recruitment, and Diversity.


7:30 – 8:15 a.m.
Dealing with People 101
Terry Siebert | 
Dale Carnegie Training

8:30 – 9:15 a.m.
Mindset Matters: Coaching for Growth & Leadership
Regina Siegel |
Trust Point, Inc.

Megan Howard | Dakota Supply Group
Eric Guth | Mutual of Omaha – Eric Guth Division

9:45 – 10:30 a.m.
Assembling the Right Team

Terrie Gaarder | CliftonLarsonAllen


7:30 – 8:15 a.m.
Talent Attraction in a World of Distraction
Kristy Bronk | 
Dynamic Lifecycle Innovations
Shelby Blome |
Courtesy Corporation
Shawn Senn | Courtesy Corporation

8:30 – 9:15 a.m.
Engaging Employees: Building Culture
Lynn Bruns | ISG
Brittany Jones | Kaplan Professional

9:45 – 10:30 a.m.
Should I Stay or Should I Go?
Intentional Retention & Cultural Strategies
Sarah Fecht |
Verve, a Credit Union


7:30 – 8:15 a.m.
Maximizing Your Sales with Digital
Paul Fritz | La Crosse Tribune
Jon Fields | Effective Business Practices

8:30 – 9:15 a.m.
Is This Thing On? Evaluating What You Have
Emily Zei | Vendi Advertising, LLC
Ron Revere | La Crosse Media Group

9:45 – 10:30 a.m.
Marketing That Sticks:
It’s All About the User Experience

Cate Hollowitsch | 
Organic Valley
Kerstin Boudreau | Metre
Justin Garvey | Metre

Pricing &  Registration

The Dahl Story – 100+ Years of Service

Tyler Dahl

Tyler Dahl

Jansen Dahl

Jansen Dahl

Andrew Dahl

Andrew Dahl

Five generations of the Dahl family, recently recognized as the eighth oldest Ford dealer in the nation under continuous family ownership, have influenced the automobile industry for more than 100 years. The first Dahl Automotive garage in La Crosse was located at Main and Front Streets, but within two years the thriving business expanded to a larger dealership located on Sixth and King Streets.

In 1957, the La Crosse business moved to its present location at Third and Division Streets.

Now leading the charge is the fifth generation: Andrew, Jansen and Tyler, with the support and guidance of their father, Harry Dahl, fourth generation.  The four of them are committed and passionate about continuing the legacy that more than 100 years has built focusing on customer satisfaction, team member development through humility based servant leadership, and an unwavering commitment to the giving back of time, talents and treasure to the community.

Schedule of Events

7:00 a.m. Education Registration Opens

7:30 – 10:30 a.m. Education Sessions #1-3

10:45 – 11:30 a.m. Roundtable Discussions    |    Expo Floor Open    |    Luncheon Registration Opens

12:00 p.m. Keynote Luncheon    |    Expo Floor Closed

1:00 p.m. Expo Floor Open

2:30 p.m. Event Concludes

Thank You to Our Sponsors

Register Now!

Secure your spot today at the 2018 Business-to-Business Expo and join hundreds of other business leaders from the La Crosse Area! You should be here.

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